5 Inspirational and Eco-Friendly Promotional Items for Direct Mail Campaigns

I don’t know about you but when thinking about direct mail pieces, we try and think about sending out gifts that are relevant to our brand but also a little bit different in order to grab the recipients attention.

We’re going to talk about some promo items that will not only grab people’s attention when they first get them but will bring them joy as they watch their seeded gifts grow.



  1. Seed Paper

My first choice will always be seed paper, for loads of reasons. The paper will have a seed of your choice embedded into the material. All the recipient has to do is soak them in water, plant in soil and let them grow.

From a marketers perspective they are a dream… They are available in a variety of standard shapes and can be printed with your chosen messages.

If we don’t have the shape that you want, custom shapes can be developed. The icing on the cake for me is that they are small and lightweight which helps to keep your postage costs low. Why not have your entire mailer printed on seed paper?

  1. Sprout Pencils

Sprout what? Yes, sprout pencils but thankfully there are no sprouts here.

Each pencil has a selection of seeds located in a small capsule at the top. When you have used your pencil simply turn them upside down and place them in moist soil.

My secret santa gave these to me for Christmas and I love it, but sadly I am a pencil chewer. It’s okay, the ends are non-toxic so no harm done! 😊

There are a selection of seeds to choose from, and each pencil can be branded with your logo, with a range of branded packaging options to choose from. As you would expect the wood is sustainable.

  1. Seedboms™

For those guerrilla gardeners in us, the Seedboms™ are perfect.

Just throw the Seedbom™ and their work is done. The outer packaging will biodegrade within 5 weeks. The outer shell is made from FSC 100% recyclable material, and no gum is used within the shell.

The outer packaging can be branded to suit your requirements.

  1. Seedsticks™

This nifty little package is available with 3, 5 or 10 Seedsticks™ in each pack. Each stick contains your choice of seeds.

The sticks are made from recycled FSC paper. All inks used are soya based and manufactured in the UK, further minimising their impact on the environment.

Each packet can be fully branded, although the standard package shape is rectangular. The team can provide a variety of shapes including light bulbs, t-shirts and trainers just to name a few.

  1. Branded Seed Pouches

Eco Seed Pouches are made from a combination of aluminium and laminate – made from sustainable raw materials which are 100% recyclable.

You can choose from 6 different seed mixes, pouches include an organic peat free pellet, seed packet, growing instructions and a full colour label.

A unique element to this gift is that the pouch is designed to be the pot so all of the packaging is used.

We hope you liked our top 5 promotional seed ideas! Why not see our entire range here.

We are always looking to expand our Eco Friendly Promotional Item range, so if you have a product that you think we would like then please get in touch.

Leave a Reply

  • (will not be published)