Many businesses try to follow an ethos of: reduce, reuse and recycle.
This makes both environmental and commercial sense, obviously. But do you know how to reduce and reuse in the world of banners and displays?
We’ve got you covered on the recycling front with our recycling scheme – but we thought we would give you some hints and tips around reducing and reusing your banners.
Not only is this good for the environment, but it will also save you money too. Read how to prolong the life of your banner below:
Keep your design simple
Best practice is to keep your design simple. If you avoid seasonal styling and dates, your message will remain relevant for longer.
If your message stays valid for longer, so will your banner stand.
Take care of your display
Our roller banners have a 5 year guarantee, and we know if they are looked after properly they will last a long time.
A simple mistake people make is packing away their roller banner with too much force. Dropping the graphic from its assembled height is taking the lazy route… and the consequences on your banner are severe:
- The graphic will rip/damage being caught on the edge of the base
- The mechanism will wear down or worst-case break completely
Of course, banners are robust display systems. But they need to be handled with care too.
Follow these simple steps:
- Remove the support pole.
- Hold the graphic straight and in line with the base.
- Gently allow gravity to slowly roll the graphic back into the base.
If you feel like the graphic is misaligned, just pull the graphic up slowly and allow to roll back in when aligned.
Using an outdoor roller banner? Make sure you store it indoors overnight and during windy or heavy rain conditions.
Maintain your display
The graphics on roller banners and pop ups can experience a lot of stress during an event. They can be knocked or bumped and as a result they may mark.
Marks can be wiped off with a clean damp cloth. The same applies to display boards.
For flag graphics and tablecloths, you can throw these into in the washing machine and iron using cool settings.
Before you do this, make sure your artwork designs are printed using a dye sublimation process. This is where the ink is pressed into the fabric material rather than a transfer that goes on top. You’ll know it’s dye-sublimation printed as your artwork and tablecloth will be combined as one.
Update your graphic not your hardware
If you are going to change your message make sure you choose a display where the base unit or hardware can have its graphics easily changed.
Not all banner base units are the same. With budget banners, it’s common that you can’t change the graphic at all.
Mid tier banners allow you to change the graphic but we often advise that you send it back to us to be refitted properly as it’s a little tricky!
Cassette banners have (as the name suggests) cassette systems which insert into the base to allow for easy and fast graphic replacement. These banners are a little pricier to begin with, but they’re worth the money in the long term if you’re planning to re-use them with different messages.
For pop up stands, it is also extremely simple to change the graphics.
They are designed for reuse time and time again. The hardware can last for years. If you want to change your graphics, you just need a new set of replacement graphics. There’s no need to buy a new frame.
Hopefully these simple steps will help you to keep your display going a little longer! Why not give us a call on 0808 149 2745 for more tips and advice from one of our experts?